A trademark is a “brand” or “logo” that you can use to distinguish your product from those of your competitors. Through trademark registration or you can say logo registration/brand registration, you can protect your brand or logo by restricting other people from using the same.
We also provide Trademark Registration Services for our clients.
What is Trademark?
A trademark is a graphic form of a visual symbol which represents a business brand and distinguishes the identity with other traders. It may be in the form of a logo, signature, name, label, word, letters, numerals, shapes etc. Trademark symbolise the identity of the business so company decides it after making research to make the trademark unique and attractive. Being an intangible asset or intellectual property, it is used to differ products or services from other similar products or services generated by a separate organisation.
Though trademark is not compulsory by the law or government, Yet It symbolises the brand, identity & Quality of a firm.
How to Select a good Trademark?
The best trademarks are distinctive mark. Distinctive marks often include arbitrary or fanciful or coined terms and are capable of ascertaining one applicant’s goods (services) without any likelihood of causing confusion to the public.
What is the term of a trademark registration?
Once the trademark is registered, it is valid for a period of 10 years from the date of application. The registration can then be renewed indefinitely as long as the renewal fees are paid every 10 years.
Who owns a trademark?
A trademark grants you commercial rights to sell a particular brand name in a certain sector of the economy. There are 45 sectors and each sector is called a class. For instance, Class 28 refers to Toys, Games, and Sports. So if you want to protect your toy brand, you need to make an application under Class 28 and get exclusive commercial rights, to sell your brand of toys under that class.
Why to register a Trademark?
Being an important asset, it needs to be registered to restrict the other business owners to use your own business identity. It protects the company rights or Investments which it had invested in a Brand or Logo. An example can be highlighted with the help of giant companies like siemens, Apple, Pepsi and Coca-Cola belonging to same industry yet signifying separate brand. Likewise, we can find numerous examples of live companies bearing trademark as a brand like M-tech, Micromax etc. Trademark, as a business identity, distinguish a company with other companies a brand. Once registered, company get recognition by trademark, along with the business name. Trademark serves a badge, brand, quality, loyalty, goodwill statement.
What do I need to provide?
You need to give us a signed letter, allowing us to apply for your trademark. This is called an Authorization Letter. Once an Authorization Letter has been received, we prepare your documents, make the application for you online, and pay the necessary fees. Almost instantly, you get a confirmation of the application and you can start using the ™ symbol next to your name.
How long does it take?
The trademark registration application process is done almost instantly. It can be done within a few hours of you giving us your Authorization Letter. The Government, after we make the application, takes 18 to 24 months, to confirm the registration and give you the confirmed Registration Certificate for your trademark. You can then use the ® symbol next to your name.